4 live modules + Board Challenge
Digital Commerce Programme
Executive education to lead digital commerce as a value-creation system.
Learn to interpret context, diagnose opportunities, structure decisions, assess architectures, build roadmaps and defend digital commerce investments before leadership.
First class scheduled to begin in October 2026.
More than 8 hours of live classes
Executive case study and applied assessment
12 months of content access
About the programme
Learn to lead complex digital commerce decisions
The Digital Commerce Programme is executive education for professionals who need to connect strategy, business, technology and operations.
It starts from one premise: digital commerce is more than ecommerce. It is a value system formed by channels, data, platforms, payments, logistics, marketing, customers, partners and monetisation models.
You will learn to interpret company context, identify the problems that truly constrain growth, assess maturity, structure defensible proposals and turn multiple initiatives into an executable roadmap.
The programme combines concepts, frameworks, business cases, collaborative exercises, diagnostic tools and a final assessment based on executive decisions.
LEARN DIRECTLY FROM GALBA JUNIOR
Every live class is taught directly by Galba Junior.
Galba personally leads all four modules, the exercises and the Board Challenge. The experience is not delegated to guest instructors or outsourced classes.
- More than a decade leading digital commerce initiatives.
- Professional experience across more than 20 countries.
- Participation in more than 300 digital commerce projects.
- Co-founder of Corebiz, acquired by WPP in 2022.
Applied experience across projects and initiatives for brands including
CAPACIDADES
What you will be able to do
Interpret digital commerce as a value creation and capture system.
Assess digital maturity, CAC, LTV, conversion, repeat purchase, churn and P&L impact.
Map customers, partners, platforms, data, dependencies and value flows.
Apply diagnostic and prioritisation frameworks.
Turn technical requests into business problems.
Build business cases and executive-ready proposals.
Assess architecture, dependencies and technical risks.
Build roadmaps with priorities, governance and success criteria.
Prepare recommendations for the CFO, COO, CIO, CMO, CEO and board.
Understand how AI-mediated discovery, zero-click marketing and Agentic Commerce are changing commerce.
STRUCTURE
Four content modules. One final executive challenge.
01
Strategy and the value system
From a channel view to a systemic view of the business.
- ecommerce and digital commerce
- value creation and capture
- the executive as orchestrator
- CAC, LTV and unit economics
- consumer behaviour
- ecosystems
- AI-mediated discovery
- Agentic Commerce
02
Diagnosis, stakeholders and offer
Diagnosis must precede prescription.
- Diagnostic Matrix
- digital maturity
- channel, traffic, conversion and retention
- stakeholder mapping
- Economic Buyer and Champion
- MEDDPICC
- business case
- ROI and payback
03
Architecture, technology and governance
Turning a strategic decision into an executable system.
Preparing executives to ask the right questions and make better decisions.
- digital commerce components
- catalogue, search and PDP
- cart, checkout and promotions
- payments
- data and integrations
- Discovery and Technical Assessment
- RACI and RAID
- risks
04
Roadmap, prioritisation and hunting
From reading the context to execution and growth.
- roadmap
- prioritisation
- dependencies
- 30/60/90 plan
- competitive intelligence
- benchmarks
- platforms and ecosystems
- enterprise proposals
BOARD CHALLENGE
Board Challenge — final executive assessment
A business case where the participant turns knowledge into an executive recommendation.
The practical application of the concepts learned.- interpret data
- analyse maturity
- assess unit economics
- build a roadmap
- analyse risks
- defend decisions before leadership
METODOLOGIA
How the programme works
Executive content
Concepts and structures to interpret digital commerce, technology, growth and transformation.
Applicable frameworks
Practical models for diagnosis, prioritisation, architecture and decisions.
Real cases
Business examples and real market situations.
Collaborative exercises
Apply frameworks to practical situations.
Complementary materials
Templates, references, reading and tools.
Board Challenge
Turn knowledge into an executive recommendation.
DELIVERABLES
By the end, you will have built
- initial digital maturity diagnosis
- ecosystem map
- gap and risk analysis
- diagnostic matrix
- stakeholder map
- value creation and capture thesis
- initial business case model
- executive proposal architecture
- prioritised roadmap
- 30/60/90 plan
- executive defence
AUDIENCE
Who it is for
This is not an introductory course on online store operations.
FORMATOS
Choose your format
The complete programme is the recommended experience. Individual modules and corporate cohorts support specific needs.
The Board Challenge is not offered as a standalone product.
Apply for the Next SessionFrequently asked questions
Is the programme online or onsite?
The programme is 100% remote, with live sessions and materials available throughout the contracted access period.
How long does it last?
The programme includes four live modules, more than eight hours of content, complementary materials and the Board Challenge.
Who teaches the classes?
Every live class is taught directly by Galba Junior, who also leads the exercises and the Board Challenge.
Is it suitable for beginners?
It does not require technical or programming knowledge, but it is designed for professionals involved in digital commerce, technology, growth or transformation decisions. To understand your current level before joining, we recommend taking the Digital Commerce Executive Assessment.
How much does the programme cost?
For the next session, scheduled to begin in January, the estimated investment is US$ 602.
What are the language requirements?
In 2026, cohorts will be offered in Portuguese and Spanish. Participants must be fluent in at least one of these languages and have a good command of English, as some programme references and terminology use it. All course content will be available in English, and a cohort taught entirely in English is planned for 2027.
Does the content cover artificial intelligence?
Yes. The programme covers AI-mediated discovery, zero-click marketing, agent-ready data, predictive commerce and Agentic Commerce.
Does the programme cover B2B and B2C?
Yes. The frameworks apply to different digital commerce business models.
How does the Board Challenge work?
Participants receive a business case and build an executive recommendation considering data, roadmap, risks and stakeholder defence.